The Pop Culture-Inspired Sneakers '90s Kids Will Love
Kith x Coca-Cola x Converse
Streetwear retailer Kith has previously been known to collaborate with both Coca-Cola and Converse. Now, the three have joined forces in a single co-collection for the soda giant’s logo on the Chuck 70. Other than a range of four colourways, ‘Coca-Cola’ is scrawled across the sneaker in four languages: English, Chinese, Russian and French. Available on Kith.com.
Puma RS-0 Polaroid
Having recently tapped Sega’s Sonic the Hedgehog and ’80s music to inspire their sneakers, Puma‘s Polaroid collaboration comes with little surprise. The RS-0 sneaker in black and white calls to mind the most classical model of the instant camera, enlivened with Polaroid’s Rainbow logo on the tongue.
Hello Kitty x Converse
As the kitschiest throwback of the lot, Converse‘s Chuck Taylor All Star, Chuck 70 and One Star sneakers embrace the Sanrio character in more ways than one. Asides from the bold cameos by Hello Kitty, look closely and you’ll see her bow and whiskers peppered across too. Available at Converse stores.
Gucci Flashtrek sneaker with removable crystals
Gucci takes us back to a time of 8-bit video games where beating Doctor Eggman was the sole purpose in life. The pop culture reference here might be understated — the brand borrows Sega’s font for their logo on the tongue — but, everything else about the chunky sneaker is an overstatement in Gucci spirit. Available at Gucci boutiques.
Dragon Ball Z Adidas Yung-1 Frieza
Part of an eight-pack release by Adidas that’s an homage to Dragon Ball Z, this Yung-1 sneaker (one of their sell-out silhouettes) is inspired by Frieza, and slated to launch by the end of the month. Coincidentally, the character’s signature purple shade is on the pulse with the Pantone Colour of The Year, and also a trending hue in fashion.