Prada’s annual Holiday campaign is out and sees the Italian house reigniting its fascination with cinema. Titled ‘Midwinter’s Night Dream’, this year’s edition includes a titular two-minute short film starring four fast-rising Hollywood stars: Julia Garner, Shira Haas, Louis Partridge and Taylor Russell.
In it, the quartet is seen trudging through a vicious winter storm that has turned the City of Angels into a barren white tundra only to – spoiler alert – end up at the footsteps of a glittering Los Angeles skyline.
The film is directed by Miuccia Prada’s longtime collaborator Glen Luchford and is based on a script by screenwriter-slash-director Mary Harron who is behind cult favourites such as American Psycho (2000) and The Notorious Bettie Page (2005).
And if you’re a movie effects fan, you’re about to geek out over this next fact. To achieve the hyperrealistic setting of Midwinter’s Night Dream, Luchford and co. turned to a cinematic technology that was originally created for The Mandalorian (2019).
A snow-covered Los Angeles is something you don’t see every day.
The actors were filmed in a 6.4-metre high by 23-metre wide virtual set called the Volume which is a curved cocoon of glowing LED screens that projected the surreal image of a snow-covered L.A.
If that doesn’t wow you, then the sleek-meets-luxurious wardrobe in the film might. After all, don’t sequin-embroidered staples like chiffon shorts and tulle T-shirts put you in the mood to dress up for the holidays?
Scroll on to see what we mean.
6 Environmental Activists Share Spring Cleaning Hacks And Tips For A More Conscious Wardrobe