Creative director Natacha Ramsay-Levi’s vision for Chloe this seaon is a timeless wardrobe that’s “French bourgeoisie meets British countryside”. Part of her line-up: A crew-neck T-shirt that intellectualises the classic logo tee by layering seemingly irreverent motifs and catchphrases (what does“a system of obsessions” mean?) – some with a weathered effect – over the brand’s name.

In 2001 – in conjunction with Max Mara’s 50th anniversary – American photographer William Wegman captured his pet subject, his very own weimaraners, swathed in the brand’s signature 101801 coat for a series of images. Flash forward to Pre-Fall 2020 and one of those portraits gets pride of place on a classic plain tee to lend a playful touch to a collection inspired by the rebelliously feminine Debbie Harry.