As the Head of Private Labels at Zalora, one of Southeast Asia’s largest e-commerce sites, Rayne Reed never misses a beat. Between testing out prototypes and working with her team of designers to encapsulate next season’s trends, she’s got her thumb set on everything relating to her stable of private labels.
The result of Rayne’s hard work? A constant flow of stylish pieces that will appeal to every and all Zalora customers, regardless of occasion, budget or personal style. After all, the site is one of the few e-commerce giants who study the shopping habits and customer data religiously, and use this information to help them develop and produce the merchandise to better relate to the customer’s changing wants and needs.
Still, Rayne isn’t just all business and numbers. Having spent years working in the international fashion market, she’s got a keen sense of what’s trending before it even becomes a thing. It’s this alchemy of knowing what sells and knowing what’s cool that makes her a wonder woman in her work.
Taking some time out of her busy schedule to chat with us, she gives us the 411 on Zalora’s private labels, as well as a comprehensive look on the Fall/Winter 2017 must-haves!