Held every December, the international design fair Design Miami has always been a heady confluence of fashion and art. For the 2020 edition, Fendi – which has been taking part in the show for the past 12 years – roped in New York artist Sarah Coleman to reinterpret not only its boutique in the city, but also a series of its Peekaboo totes.
Playing with logos and monograms in her work (Fendi’s included), Coleman recontextualises the visual language of luxury branding – an approach that gets the thumbs up from Silvia Venturini Fendi. The collaboration is an “oppportunity to see how much creativity can evolve”, says the brand’s doyenne.
We get an exclusive from both women on how the relationship between their worlds is more exciting – and more important – than ever.