“Always design with a purpose. I don’t want to make stuff that’s too easily available elsewhere because as a designer, I feel that I should make something that is of service to a cultural legacy. For me, that’s Chinese knotting (a central motif in Wu’s work) – a dying art form. It’s also important to help it evolve; give it a new form so that it continues to be alive (cue her corsets and bra tops crafted entirely using the technique and often out of leather). If your art helps to serve people in the community, that’s even better.”

“I don’t hire any marketing agencies to represent me because I don’t have the money to do so. Secondly, I believe that if one’s work is good, people will eventually recognise it. I probably get less exposure than a brand that can afford to hire publicists, but that delay is not always a bad thing. People will reach out if they like what you do and if they don’t, that’s okay too – everyone is entitled to have his or her own opinion. There are also more platforms now that spotlight emerging labels, but I’d rather focus on making sure that what I do has substance… No amount of visibility will help if a product is badly made.”

“This trend of gifting celebrities does not make any sense to me (yes, Charli XCX paid her). I’m more inclined to give my designs away to friends and people in the creative community who I feel are disenfranchised or marginalised and might not have the money. Furthermore, there are lots of people who have amazing vision and style who aren’t famous. They might even be trying to make ends meet and don’t have the same privileges as others… Often those who help to create a culture are anonymous and not credited. That’s why it’s not important for me to serve celebrities. I prefer to serve those who don’t get the recognition they deserve.”