Ever since the pandemic, digital channels became more than a convenience – they became a necessity. And with more people shopping online, it was a good time for many online fashion brands.
Take, for instance, fashion e-tailer giant, Shein. The company has now expanded its offerings through collaborations with three young Singapore designers.
Back in January 2021, it expanded its successful Designer Incubator Programme with the launch of Shein X in North America. But with the overwhelming response, the brand sought to expand its monthly collabs with up-and-coming designers from all over the world.
The programme supports these independent designers, giving them a unique opportunity to showcase their brands on a global stage. Sticking to Shein’s ethos of offering accessible and stylish choices, here, you can expect about eight to ten pieces for each collection, that range from $9 to $65.
