Ever since the pandemic, digital channels became more than a convenience – they became a necessity. And with more people shopping online, it was a good time for many online fashion brands.
Back in January 2021, it expanded its successful Designer Incubator Programme with the launch of Shein X in North America. But with the overwhelming response, the brand sought to expand its monthly collabs with up-and-coming designers from all over the world.
The programme supports these independent designers, giving them a unique opportunity to showcase their brands on a global stage. Sticking to Shein’s ethos of offering accessible and stylish choices, here, you can expect about eight to ten pieces for each collection, that range from $9 to $65.