A fresh wave of home-grown brands have set up shop in Takashimaya S.C., signalling a new turn for the mall once reserved largely for global and luxury brands.
At least eight local fashion and lifestyle brands opened stores in the past year, defying the pandemic’s wrath on physical retail. According to a Takashimaya spokesman, local fashion brands have been a part of the mall’s tenant mix since its inception in October 1993 – although they “comprised just a small percentage” then.
Homegrown menswear label Benjamin Barker opened its flagship at #B2-04 in August. Designed to look like a hotel, the space was inspired by the works of American architect Frank Lloyd Wright and film-maker Wes Anderson.
While there was no concerted effort to court them, the mall has observed an “increased interest and evolution in local brands” in recent years.
“Due to the pandemic and travel restrictions, some global brands had to exit the Singapore market and many were unable to expand overseas. Larger retailers are generally less nimble. Hence, we took the opportunity to diversify our tenant mix and work more closely with some local brands.”
The Paper Bunny’s Everyday Store at Takashimaya S.C. marks the stationery and lifestyle brand’s first physical store.
Instead, what the mall has been on the lookout for are brands that bring “valuable and memorable” in-store experiences, since shopping has evolved in the pandemic.
The Editor’s Market houses a Korean-inspired cafe Found within its premises at Takashimaya S.C.
“Retail experiences are more important than ever before. We work closely with our tenants to curate and create one-of-a-kind concept stores,” added the spokesman, pointing to apparel brand The Editor’s Market’s new experiential store that includes a gourmet cafe as an example.
Ahead, we zoom in on some of the new players at Takashimaya S.C.