Music and fashion have always gone hand-in-hand. While it is common for singers and bands to sell T-shirts emblazoned with their names, many, such as Barbadian pop star Rihanna and American rapper Kanye West, have launched their own fashion labels and collections.
Yung Raja in a hoodie from his Peace Oeuvre label.
In Singapore, a handful of musicians have also ventured into the world of fashion. On the connection between music and fashion, rapper Yung Raja, who recently co-founded the label Peace Oeuvre, says: “They’re both my forms of artistic expression, and both inspire and fuel my drive to create. At the end of the day, art doesn’t discriminate. It’s all the same frequency of thought.”
Melvin Ong, a musician in the metal and underground music scene here, launched the label Green Spell last May.
Other home-grown musicians who have their own fashion lines and have done collaborations include Mandopop star JJ Lin, metal musician Melvin Ong, singer-songwriter Inch and teen pop singer Haven. Here, we take a closer look.