Tyler, The Creator, Drake, Kanye, Pharell and Kid Cudi. These are just some of the names in the list of rappers who are flexing their style game by launching clothing lines.
The latest name to join that roll call is Singapore firebrand rapper Yung Raja who is known for his fashion pizzazz and colourful dos (click here and here to see him show off his swagger in some shoots he had done with FEMALE).
The 26-year-old musician has launched his first clothing label Peace Oeuvre which goes big on streetwear-inflected fits and makes its worldwide debut on www.peaceoeuvre.com on August 6.
Yung Raja co-founded the label with his pal Darren Chan who is known among streetwear fans here as the brains behind popular label Ahead Co. Chan will play the role of creative director at Peace Oeuvre.
Yung Raja joins the growing number of rappers who are dabbling in fashion.
The musician, who has been making waves with his boisterous brand of ‘Tanglish’ rhymes and kitschy-cool music videos (check out his latest one Spice Boy directed by longtime collaborator Jasper Tan), opted for the combination of the heart symbol and peace logo as the emblem of Peace Oeuvre as it “encapsulates our personal ethos”.
He adds: “The simplicity of our logo allowed us to explore and create a vast range of unique products that will be released in the near future.”
For the debut collection, titled Verdure, the brand has packed the outing with T-shirts and hand-sewn hoodies that are stamped with variations of graphic designs of the said logo. All are made with premium quality cotton – 250gsm for T-shirts and 360gsm for hoodies – which the press statement calls “rarities in the streetwear industry”.
Ahead, we preview the pieces from this outing.