Launched in 2009 by Chinese e-commerce giant Alibaba, the Singles’ Day sale, commonly referred to as 11.11, is one blockbuster retail event now worth billions of dollars. In 2018, CNBC reported that the company achieved US$30.8 billion ($41.69 billion) in sales during the 24-hour shopping period—an impressive feat that smashed the record from 2017.
Originally targeted at consumers who are “self-partnered” (as Emma Watson would like to describe it) thanks to a play on the numbers in the date, the popularity of the sale has spread to other countries, too. So whether you’re looking for some good bargains, or simply riding on all the hype to shop up a storm (who needs discounts anyway?), here are some stylish pieces to add to your wardrobe.
Who doesn’t love an orange jacket—especially one that’s designed by one of fashion’s darlings, Simon Porte Jacquemus?
Chitose Abe’s knack for hybridisation can be seen in this agenda-setting piece, which melds the appeal of a crisp shirt with utilitarian touches to great effect.
Heads up: Polka dots are coming back in full force next season, so you’ll want to get a leg up on the trend with a versatile pair of mules.
Bring your cool factor up a notch with a pair of earrings that’s part drama, part tongue-in-cheek.
This baseball cap-meets-bucket hat hybrid will see you through rain days, bad hair days and more.
With comfycore now officially a thing, this pair of sandals lets you step out comfortably—without compromising on style.
Here’s how you do laidback with a side of gold – a la this Tohum necklace that we’re seeing everywhere right now.
Unpopular opinion: leather jackets might have run their course. Up your outwear game with this burgundy vinyl number which makes just the right amount of statement.