Launched in 2009 by Chinese e-commerce giant Alibaba, the Singles’ Day sale, commonly referred to as 11.11, is one blockbuster retail event now worth billions of dollars. In 2018, CNBC reported that the company achieved US$30.8 billion ($41.69 billion) in sales during the 24-hour shopping period—an impressive feat that smashed the record from 2017.
Originally targeted at consumers who are “self-partnered” (as Emma Watson would like to describe it) thanks to a play on the numbers in the date, the popularity of the sale has spread to other countries, too. So whether you’re looking for some good bargains, or simply riding on all the hype to shop up a storm (who needs discounts anyway?), here are some stylish pieces to add to your wardrobe.