Who would’ve thought that, two years ago, the good ol’ puffer jacket would become a fashion statement for the style-conscious? In retrospect, how this trend became so widely popular seems like a no-brainer. First off, functionality meets fashion is always a crowd-pleaser: these highly insulated jackets actually keep you toasty in sub-zero temperature, and the seal of approval from a whole stable of designers (read: Balenciaga and Fendi) makes them available in a multitude of colours, styles, shapes and cuts.
And secondly, Moncler. The storied brand and its wide-reaching fashion-forward Genius initiative is a convincing poster child for this stylish armour against the elements to say the least. Need we say more? Our favourites above if you’re hightailing to where the mercury dips.
Main image: Instagram (@kendalljenner and @bellahadid)
