You can call Taylor Swift a shrewd businesswoman for turning the knit she wore in the music video for Cardigan – a nostalgic love song about a past teen romance from her Folklore album – as a shoppable merch. Or you can just say, Tay Tay has her finger on the pulse of fashion trends.
The humble cardigan is a silent dark horse taking over the Fall/Winter collections from Chanel to Gucci, and has become a mainstay in the wardrobes of everyone from your favourite TikTok star to fashion It-girls like Bella Hadid and Alexa Chung to name a few.
It’s easy to see the appeal of the knitwear as the outerwear of choice. Cosy and comforting, it becomes the ultimate layering piece for quarantine era lounging. Plus, the variations this season highlights its versatility beyond the grandma and librarian territory into sexy louche department (yes, treat your cardigan as a top if you want). Below, our own love song to this piece of garment.
Catwalk Photos Showbit