Hello Kitty’s had a busy year. Sanrio’s beloved feline has already clocked a (second) collab with Furla and a limited edition capsule collection with Levi’s. Ending the year off is a second hype-meets-cute streetwear drop with footwear giant Puma, which is now available at ION Orchard, Jewel Changi Airport, Suntec City, Bugis+, Century Square, MBS, Paragon, Vivocity and all AW LAB stores.
Fans of the initial drop can expect more pared down offerings from its first round, from a selection of kicks, apparels and accessories. Puma’s sleek, streetwear aesthetic remains – featuring its classic Ralph Sampson mids, Nova 2’s and Utility sneakers. Expect colourways that tow the line of cutesy and neutral, from pastel pink to opalescent white (peppered with Hello Kitty iconography, of course).
The collab – which ranges from $59 and up – also features equally adorable hoodies, T-shirts, beanies, tote bags, backpacks and leggings. For those looking to match with their little ones, the collection also offers up matching items for kids. Swipe the gallery above for a closer look.
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