Kult Studio & Gallery has teamed up with local production house, Design & Print International (DPi), to launch a new merchandise collection. Titled Kult Kollab, the line combines art and fashion by turning street art into wearables. Launching as part of Multiply: A Majestic Playground by Straits Clan & Keepers at the New Majestic Hotel from 27 to 28 May, the collection features three t-shirts, two dresses and two caps.
The creative folks at Kult headed the selection of the artworks, with participating artists from around the world, such as Singapore, Korea and the UK. To be in line with Kult’s energy and edge, all the pieces have bold colours and imagery that stands out from the crowd.
For the two-day launch event, attic suite room 404 of the historic New Majestic Hotel will be transformed into a vibrant showcase of the series. The existing furniture will be removed to create a clean and minimal space to display the collection, which will be worn on mannequins cascading from different heights.
One highlight from the event is the “Triple Dare” activity, where participants have to choose from three mystery boxes, each containing a different experience, before entering a slow-motion photo booth.
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