Singapore Fashion Week (SGFW) kicks off next week, but while all eyes are on Taiwan-born, New York-based designer Jason Wu who famously dressed former First Lady Michelle Obama, we’re also keeping a close watch on our home-grown designers and brands. These four local labels are making us grip the edge of our seats even before SGFW has started, as we browse their designs that are now available at Zalora.sg.
The best thing yet? The designs are perfect for the office. Read on to find out more about these fashion labels and see our top picks.
Ying the Label
Launched by designer Phuay Li Ying, the label is known for its watercolour-inspired designs, which shouldn’t come as a surprise since painting is Li Ying’s passion. This year, Ying the Label collaborated with Sim Ann, Senior Minister of State for Culture, Community and Youth, and Trade and Industry, among others, to produce a capsule collection for National Day. The collection was worn by Member of Parliament Vikram Nair and his family.
Looking for clothes that are actually suitable for our hot weather? Look no further than Weekend Sundries, who make wearability their ultimate objective. Founded by Michelle Chan, the label stocks office-friendly and practical pieces such as shirt dresses and drop-waist dresses that won’t make you regret life choices while walking back to the office under the sun after lunch.
Fashion label GINLEE Studio wasn’t founded in Singapore. It started in 2010 in Israel by Singaporean designer Gin Lee. It wasn’t until 2015 that the designer decided to debut her label in her home country. The reason for the label’s success in both Israel and Singapore is simple: her designs are practical and easy to wear. While comfort is a key element in the pieces, design is also at the forefront, evident from the unique details that her creations boast.
Goh Ling Ling has always been passionate about fashion, but her inspiration came largely from her mother, who not only helped set up the family’s garment factory, but also had an extensive wardrobe that included vintage handbags. To Ling, who is the ZALORA Style Awards 2017 Designer of the Year winner, a good handbag shouldn’t just be on-trend, but also functional and made with quality materials. She adds: “I believe a great bag should never live within the confines of the latest trend, but should live with purpose as a close and honest friend to whoever owns it.”