It’s not rocket science to understand that Gen Z has taken over pop culture. Popular teen dramas such as Euphoria, Outer Banks, Sex Education and Gossip Girl who have become household names overnight. It is easy to see why the generation’s ceaseless search for authenticity, often through their style and makeup, resonate with younger audiences.
Beyond that, the tearing down of patriarchal gender norms is a common streak in this new era of self expressionism. All these values make the generation’s idols the perfect faces for Pandora Me collection, which features the brand’s jewellery pieces with the intent of self-expression.
Model-turned-actress Barbie Ferreira, known for her bold sense of style, is one of the four faces of the new Pandora Me campaign.
Like last year’s campaign which saw young idols such as alt-rock musician Beabadoobee and TikTok phenom Addison Rae fronting the campaign, this year’s roster of four faces who range between the ages of 23 and 27 are icons of the new gen crowd. Enter former Euphoria actress Barbie Ferreira, model-actor and Gossip Girl star Evan Mock, American singer-songwriter Gracie Abrams and British R&B sensation Ella Mai star.
The quartet are captured wearing Pandora’s genderless pieces such as its well-loved charm series which include mini dangles inspired by motifs often used in tattoo art – such as the ying-yang symbol, the butterfly and the snake. There also cute emoji-like dangles in the shape of the the devil and the peach.
The new Pandora Me Pave earring features a round of clear cube zirconia and a middle bar that opens up so you can add on mini dangles.
For the first time ever, this collection sees some of the new Pandora Me’s pieces in a 14K yellow gold-plating finish, beyond the usual sterling silver and 14K rose gold finish. This new finish is seen in new link chain bracelets, extendable chain link mono earring and necklace that features a string of freshwater cultured pearls on one half and a row of gold links on the other half.
Showcase your inner artist with the medallions and miniature dangles that are inspired by tattoo motifs and cartoon emojis often used by Gen Z.
Below, some of the pieces from the new Pandora Me collection, now available in stores and the brand’s online store.
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