Jennie Kim‘s starring gig in the new Coco Crush fine jewellery campaign will not be rolling out until the end of January 2022. But thanks to an early teaser image released by the brand on December 17, we now know what to expect from the Chanel global brand ambassador‘s second campaign for the Maison.
The shot shows the Korean pop star who is known to her fans as “Human Chanel” holding the back of a male model, while dripped in the quilted designs from the Coco Crush collection which takes its design cues from the 2.55 handbag that Mademoiselle Chanel created in 1955.
This movable C-shaped pendant alludes to the names of Coco Crush and Coco Chanel – and is a playful take on trendy alphabet pendants.
One piece of bling that caught our eye is a never-seen-before necklace with a C-shaped pendant that is decorated with a single diamond – it’s a playful nod to alphabet pendants that have seen a resurgence in the jewellery world lately.
But the necklace isn’t the only newcomer to the Coco Crush family – which through the years have branched out to include youthful styles like miniature rings and toi et moi rings.
Joining it are oversized hoop earrings and a fully-paved diamond ring that boasts the artisanal snow setting technique where stones of different sizes are randomly positioned to create the most magnificent sparkle.
The three new styles have dropped at the Chanel Watch and Fine Jewellery Boutique – browse the pieces below.