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Blackpink’s Rosé Is The New Ambassador For Tiffany & Co.

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Watches & Jewellery

Blackpink’s Rosé Is The New Ambassador For Tiffany & Co.

The Korean idol will mark her new gig with the American jeweller with a digital campaign for the Tiffany HardWear collection.

by Imran Jalal  /   April 27, 2021
blackpink rose tiffany & co

Rose's all up in Tiffany & Co.'s area. Credit: Tiffany & Co.

If you’ve spied plenty of pieces from Tiffany & Co.’s HardWear collection on Rosé in the summery Ice Cream music video last year, get ready to see the Blackpink member flaunting more designs from the American house in the future.

READ MORE: Watch Video: The Six Fashionable Ways To Rock Tiffany & Co.’S Hardwear Collection

That’s because Tiffany & Co. has named the 24-year-old musician, who recently launched her solo debut album R, as its new global ambassador. She will mark this gig with a digital campaign for the Tiffany HardWear collection that will roll out globally across the brand’s channels from April 23.

blackpink rose tiffany & co
Credit:Tiffany & Co.

Rosé’s digital campaign for Tiffany HardWear will roll out globally from April 23.

First launched in 2017, the collection is known for its androgynous and bold bolt and chain style which takes inspiration from an archival bracelet design from 1971.

READ MORE: Cop The Look: Blackpink’s Rosé School Girl-Inspired Getup

“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé who is also affiliated to French fashion house Saint Laurent as its “friend of the house”.

Tiffany & Co.’s announcement adds to the growing attention luxury brands are paying to Korean celebrities for their influence and reach in shaping consumer habits. Keen to emulate the bold jewellery styles that Rosé donned for her Tiffany & Co. HardWear campaign? Scroll on for more.


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https://www.femalemag.com.sg/gallery/watches-and-jewellery/blackpink-rose-tiffany-and-co-brand-ambassador-hardwear-k-pop-star/
Blackpink's Rosé Is The New Ambassador For Tiffany & Co.
Tiffany HardWear Wrap 18K yellow gold bracelet, $13,500
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Tiffany & Co.
Tiffany HardWear Triple Drop 18K yellow gold earrings, $5,100
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Tiffany & Co.
Tiffany HardWear Link 18K rose gold bracelet with diamonds, $27,900
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Tiffany & Co.
Tiffany HardWear Wrap 18K yellow gold necklace, $28,500
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Tiffany & Co.
Tiffany HardWear Graduated Link 18K rose gold necklace with diamonds, price unavailable
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Tiffany & Co.
Tiffany HardWear Link 18K rose gold earrings with diamonds, $20,100
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Tiffany & Co.
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  • chain jewellery
  • k-pop stars
  • rose blackpink
  • tiffany & co.
  • Tiffany Hardwear
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