If you’ve spied plenty of pieces from Tiffany & Co.’s HardWear collection on Rosé in the summery Ice Cream music video last year, get ready to see the Blackpink member flaunting more designs from the American house in the future.
That’s because Tiffany & Co. has named the 24-year-old musician, who recently launched her solo debut album R, as its new global ambassador. She will mark this gig with a digital campaign for the Tiffany HardWear collection that will roll out globally across the brand’s channels from April 23.
Rosé’s digital campaign for Tiffany HardWear will roll out globally from April 23.
First launched in 2017, the collection is known for its androgynous and bold bolt and chain style which takes inspiration from an archival bracelet design from 1971.
“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé who is also affiliated to French fashion house Saint Laurent as its “friend of the house”.
Tiffany & Co.’s announcement adds to the growing attention luxury brands are paying to Korean celebrities for their influence and reach in shaping consumer habits. Keen to emulate the bold jewellery styles that Rosé donned for her Tiffany & Co. HardWear campaign? Scroll on for more.
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