It wouldn’t be a stretch to say that Bvlgari has long had a bit of rebellious streak. After all, the Italian maison challenged existing jewellery notions when it introduced its architectural B.Zero1 range in 1999 (in a period where minimalist designs reigned) that was inspired by the sinuous curves of the Colosseum and crafted using Bvlgari’s trademark tubogas technique.
More than 20 years on and many iterations later (including the B.Zero1 Design Legend – Zaha Hadid’s interpretation), Bvlgari’s newest launch sees the B.Zero1 range given its most edgy makeover yet. Titled B.Zero1 Rock, the nine-piece collection ($2,650 – $10,050) comprises of rings, pendants, earrings and bangles that are all easily identifiable via the geometrical studs found on each design.
The studs replace the looping bands found in the original B.Zero1 range, and depending on which version you pick (the pink gold is paired with black ceramic, while the yellow gold comes with pave diamonds), the effect comes across as a contemporary and rarefied take on say, punk culture, as well as being distinctively gender-free.
Which is just as well: the B.Zero1 Rock range is intended to be unisex (see what we mean by Bvlgari being unconventional?) – the rings have just become available at Bvlgari stores, with the rest of the collection to drop in coming weeks.