If you’re an ardent collector of Chanel timepieces, you may know that the Maison’s horology department usually drops a capsule line during this time of the year. Following last year’s neon-hued affair for the Electro collection, it has gone back to its monochromatic roots in 2022 with the Chanel Wanted capsule line.
But that doesn’t mean things are all muted, though. Rather, the limited-edition collection features five designs comprising well-loved models such as the J12, Premiere, Boy.Friend and Code Coco models taking on logomania with a very ’90s flair.
Things don’t get more Chanel than this: the French maison’s name gets plastered on dials and straps for the Chanel Wanted capsule collection.
Visualise the Chanel name splashed as large slogans on lacquered watch dials, along leather bracelets and and even moulded as charms in a fun graphic way that reminds us of the way Karl Lagerfeld toyed with the motif during the ’90s. The use of the Chanel motif also echoes the nostalgia for the decade’s typography and logos (cue Britpop-style fonts and Microsoft WordArt) whose aesthetic is having a moment in design and pop culture.
Below, we take a closer look at how the Chanel Wanted collection lives up to its name.
Understated Elegance: Longines Unveils A New Collection That Defines Quiet Luxury