If history is to be believed, the years after a pandemic are usually followed by a period of exuberance and ostentation. It explains why the Flapper Age of the ’20s succeeded the bleak times brought about by the flu pandemic in 1918.
Flash forward to 2021 and the mood at the Chanel horology department is certainly on the upswing, as the world starts to face the prospect of reopening. And the maison’s Electro series of limited-edition rainbow-coloured designs presented at the recent digital edition of Watches & Wonders certainly captured this mood.
The Premiere Electro is numbered at 555 pieces.
Electronic music from the ’90s served as the premise and moniker for the series – which spans models such as the J12, Code Coco and the Premiere. In a video to the press, Arnaud Chastaingt, director of Chanel’s watchmaking creation studio shared how electronic music “transcended the frontiers of music and created an aesthetic culture”.
“In the ’90s, this musical movement created a radical new visual universe, which could be described as eccentric, a reflection of nightlife and its atmosphere,” he says.
So it is fitting that Chanel has roped in French electronic music record label ED Banger Records to curate a six-track playlist of electro tunes from the likes of Mr Flash and Myd on Spotify and Apple Music. Now that’s how you par-tay.
Ahead, we take a peek at how Chanel has created the perfect timepieces that will get you in the mood to boogie.