Not many may be aware that Gucci has been making watches for half a century. In fact, the Italian house is the largest producer of luxury fashion watches to date .However, last year, the brand waded into haute horlogerie and released several collections which offered everything from tourbillons and moonphase pieces to sparkling gem-encrusted models.
Led by its worldwide managing director for watches and jewellery Maurizio Pisanu, Gucci is not letting up on the momentum. The maison has just released its reinvented Dive collection comprising four new watches ($2,620, available at Gucci’s flagship store at The Shoppes at Marina Bay Sands). In line with sustainability initiatives increasingly adopted by many luxury brands, these tickers are fashioned from bio-based materials and recycled steel.
Available in four fetching colours – transparent, matt white, aquamarine and moss green – the playful and sporty pieces feature a 40mm case and a funky rubber-like strap. About 65 per cent of the case and 46 per cent of the strap are made from bio-based materials. The crown, buckle and case are fashioned from recycled steel.
Instead of numerals, the dial features stars, bees and Gucci’s emblematic interlocking GG. Gold accents, as well as the brand’s logo on the caseback, buckle and crown give an added touch of whimsy. Water resistant to 200m, the watches are fitted with an automatic movement – visible through the transparent dial and caseback.