These trinkets may be small and seemingly unassuming, but the market for pretty charms packs a hefty punch.
According to a 2018 report by Financial Times, the humble charm had revolutionised the jewellery industry and created global names out of brands such as Pandora. Other brands are also beginning to recognise the allure of the charm, especially since it has still remained popular amongst the younger demographic and those seeking to use the charm to express themselves and commemorate milestones in life.
If you’re as in love as we are with these beautiful adornments, read on for our favourite pieces.
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