Some people add sparkle and shine into their style vocabulary only at the end of the year. For 125-year-old crystal master Swarovski, that razzmatazz – from glittering jewellery to watches – should always be part of your wardrobe.
Its latest Holiday Collection celebrates the crystal in a huge way through inventive designs, detailed craftsmanship and highlighting the gem’s intrinsic fashion factor. (Swarovski has been the crystal brand of choice for many fashion designers including Coco Chanel and Elsa Schiaparelli as far back as the ’50s. Today, that link to the fashion world continues with new generation designers like Richard Quinn and Christopher John Rogers).
A masterpiece from the Holiday collection is this tiered necklace from the Swarovski Sparkling Dance line which features a crystal suspended in its setting that allows it to move.
The secret to Swarovski’s shimmering gems lies in the success of its founder – the Austrian glass cutter Daniel Swarovski – in producing intricately faceted and lustrous crystals using a technology he patented in 1892. Indeed, getting the perfect sparkle is a marriage of art and physics because the way light shines in a crystal is dependent on the way a gem is masterfully cut and faceted.
For the holidays, the opulence of Swarovski’s crystals spans seven lines – Angelic, Attract, Magic, Sparkling Dance, Tennis, Treasure, and Vittore. Comprising updates of best-selling styles and debuts of new cuts of crystals, each of these lines makes a statement in its own unique way.
The towering Swarovski Christmas tree outside Raffles City pays homage to the traditional Christmas trees in the Tyrolean Alps in Austria – home of the brand for the past 125 years.
There is another way to experience the splendour of Swarovski this holiday season. In conjunction with Raffles City, the brand has decked out a 15-metre tall Christmas tree outside the mall that features shimmering snowflake ornaments which took their design cues from the gems found in the Holiday Collection.
The good news: You can earn a $20 voucher at the Swarovski Raffles City boutique when you present your perfect Instagram snapshot of the tree (remember to tag @Swarovski, @RafflesCitySG and #Swarovski125years in your post). Additionally, redeem a pair of Harley Pierced Earrings Silk (priced at $120) with a minimum spend of $600 at any of the mall’s stores.
In the meantime, scroll below as we zoom in on the designs from the Swarovski Holiday Collection to discover what makes them truly magical.
And as a special treat…
Shop online from the comfort of your own home and enjoy free standard shipping from now until Dec 27.
Receive a sparkling Red Clutch when you spend $268 and above* from Dec 1 to Dec 12.
*Terms and conditions apply
Brought to you by Swarovski
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