Conceived by local design think-tank studio, Foreign Policy Design Group, this publication goes in-depth, featuring the brains behind 17 of Singapore’s most well-known and well-loved brands.
Featured are well-known Singapore companies and brands including Unlisted Collection, The Lo & Behold Group, Papa Palheta, Ong Shunmugam, GOODSTUPH, DrGL, Supermama, BooksActually and Plain Vanilla.
Deftly balancing visuals and content, this design tome is a substantial read that captures the creative labours that have gone into the making of the brands featured. Anchored by the core featured brands, the team has created a well-designed guide for entrepreneurs, designers, marketeers and travellers.
Each brand and design report about the respective businesses are crafted from first-hand accounts, chatting with the respective head honchos and their designers who are responsible for the brands to ensure both style and substance are duly delivered. Yup, real life stories and even initial drafts are presented.
This meticulous documentation of the creative inspiration and design processes, filled with takeaways and anecdotes capturing successes and failures, is presented in an accessible manner and is easily understood.
Doubling as an alternative travel guide for the modern design traveller, the publication hopes to share their appreciation for local brands and to inspire the same in their readers.
Foreign Policy Design Group founders Yah-Leng Yu (left) and Arthur Chin. “The last few years has seen a proliferation of interesting shops, restaurants, hotels and more. We feel that our current generation, being more discerning and informed, now appreciates and understands the importance of design and branding… This has also given rise to a new breed of entrepreneurs who are changing the local landscape — designers are given more freedom to create better work; work that is different,” says Yu.
Brand Guide: Singapore Edition ($50) will be stocked locally with featured brand partners such as Booksactually, Plain Vanilla Bakery and Grafunkt.
To purchase online, please visit www.thebrandguide.com