Singapore’s Inez & Vinoodh
Who Australian national Elvina Farkas, 24, and her Italian beau Lucas Milone, 30
What they do Both Farkas (mum’s Malay and dad’s Hungarian) and Milone are the creative forces behind Anue Management, a year-old creative and production agency. She’s the fashion and beauty photographer with an eye for dark and raw images, which have appeared in indie titles like The Fashionisto, and Tangent, as well as Australian GQ. He’s the commercial videographer who has shot for clients from Hermes to Pepe Jeans. Their next big project: bringing international creative types to Singapore for gigs and workshops.
How they met Farkas is a self-taught shutterbug who enrolled in a Melbourne boutique photo studio in 2009 to hone her skills in fashion photography; Milone happened to manage it. “He picked up instantly that I was inexperienced with studio work and jumped right in to teach me the basics,” she says. They struck up a close friendship, he became her assistant and mentor, and the two became an item soon after.
Do couples who work together speak, look and behave alike? The two are polar opposites. Be it their dressing (he’s a little preppy, she’s a little hippy) or how they talk (he’s reserved, she’s bubbly) and work (technical and precise for him, and laid-back for her). She says: “What makes us a successful team is how I am the yin to his yang. That and the immense respect we have for each other.” He adds: “Although we are inseparable, our strong personalities let us be our own selves, without becoming a broken record to stuff at the bottom of the pile.”
How they feed off each other’s creativity Milone always seeks her “approval” or opinion when scriptwriting, creating storyboards or selecting shots. “Many ideas get canned – for the better – as her higher knowledge of fashion sets me on the right path. I tend to be too quirky or absurd,” he admits. In turn, he is her lighting guru: Her work with fluorescents, instead of flashes, for example, are due to his influence.
How to ensure no one side is dominant in the creative zone As their work is so intertwined, competition is out of the picture. One rule of thumb though: Farkas takes the lead when it comes to a photo project, while Milone has more creative licence with videos. “We are in a position to have access to our own studio at any time. So when one of us sparks up an idea or concept, we rush there and play with lights and shadows,” says Milone.