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Danish Fashion Insider Tells Us About the Rise of Nordic Fashion

Pernille Teisbaek went from modelling to becoming a fashion director at Danish magazine Woman before moving on to Eurowoman. She’s now working full-time as a freelance stylist, blogger and fashion expert at Denmarks largest TV-network. She’s evangelical about her country’s talents and brands, so we caught up with her at Club Monaco At Noma – which she was hosting – and spoke to her about the rise of Danish fashion.

Danish Fashion Insider Tells Us About The Rise Of Nordic Fashion

Teisbaek was one of the co-hosts of the preview of Club Monaco’s pop-up in Noma, Copenhagen.

What was the transition like, from being a model to a fashion director in a top Danish fashion magazine?  “The transition was easy in a way, because when you work as a model, you know what it’s like to be on a shoot, you know how the stylists and photographers work, and I had an insider’s view on what it’s all about. So being the person behind the camera, the scene, was natural. And at the same time I love writing, it was an easy transition, from a person who loved fashion to a person setting the trends, and writing about it.”

Copenhagen now has quite a fashion scene, with the fashion week and all that. How do you feel about Danish fashion in general?  “I’m very proud of Danish fashion of course, I think we do super well, and as a Danish fashion ambassador, I love to represent the brands we have when I travel. I was just in New York Fashion Week, and London Fashion Week, and next week I’m heading to Paris, and I love to intergrate many of the Danish brands in my wardrobe when I travel, to help them be seen. I’m really proud of it; I think we do really nice things – from everything like jewellery to shoes to ladies wear. In general I think Scandinavia makes really nice clothes, not only Denmark but also Sweden and Norway. I wanna help Danish brands get bigger in the world.

What are some Danish brands you really love?  “I love Ganni. Ganni makes beautiful clothes that are effortless, easy, it’s casual. They make clothes that you really wanna wear right now. It’s easy pieces.

“And also Georg Jensen jewellery; it’s a classic brand but they started collaborating with new, upcoming designers as well, and they’ve got a really exciting collection coming up this year. They do really amazing pieces, and it’s really fun to work with them, so I style them to make them look fresh, and to introduce them to younger people.

And being a jewellery fan, I love an upcoming designer called Orit Elhanati. She makes beautiful pieces, I’m wearing one now, it’s new, fresh, and something I really want the world to see. She’s got talent and I love to support young talent. I discovered her when I saw a piece my friend was wearing and I asked about it, and she said, ‘It’s Orit, let me introduce you’. And I just fell in love with her instantly. She’s got the most amazing soul and energy.”

Pernille Teisbaek On The Rise Of Danish Fashion

Teisbaek is wearing a necklace by Orit Elhanati.

What about three places where you shop?  “I really love Holly Golightly (a multi-label store), they’re really great at selecting pieces from each international label, so they have the taste and the colour right – they spot brands that are new. The setting is also very nice, absolutely something you have to check out.

“I really like a furniture shop called Beau Marche, it combines a furniture shop in the front, with a wine bar at the back, it’s really cute and nice to see. All the furniture is carefully chosen, and really nice, it’s kinda French, but with a Danish aesthetic.

“Another multi-brand store I like is Storm, and they have everything from books, CDs, records, clothing – they carry international designers. It has a Scandinavian aesthetic; they things they pick are very clean and nice, very minimalistic.

“Then there is Another Nue, they carry their own label but other brands as well, and they have a Scandi vibe, with also a French twist to it.”

Do you think there’s enough talent in Denmark’s fashion scene to make it grow worldwide?  “I think there’s a lot of amazing talent, and we have enough to have a fashion week as we already do (the Copenhagen Fashion Week is the Nordic region’s largest fashion event). I just hope that there are more designers that dare to go abroad; I really want them to take more chances to go out and be discovered.”

Is there enough government support for these kinds of things?  “There is support, especially during the fashion week. There’s a really good fashion council here called DAFI that helps a lot of the young talents. They help create shows and awareness about these brands, flying in international media to report about it.”

Find out more about Pernille Teisbaek at her blog Look de Pernille