Even if you have the mildest interest in Singapore’s cultural and F&B scenes, chances are that you have interacted with the work of Foreign Policy Design Group. Started by husband-and-wife team Yah-Leng Yu (creative director) and Arthur Chin (brand and business strategist) in 2007, the design studio has worked on the eye-catching collateral and branding of some of the island’s buzziest businesses, including the Gallery & Co store at the National Gallery, F&B establishments such as Park Bench Deli and Super Loco, and bespoke carpenters Roger & Sons.
“As time goes by, as I have been blessed enough to give more talks, I do feel a responsibility, actually. If I am the only Asian or Southeast Asian or Singaporean designer at an entire conference, that’s a responsibility and one that I want to take on.” – Yah-Leng Yu
Even though commercial work and parenting – the couple’s daughter is nearly two years old – keeps her busy, Yu ekes out the time to champion Asian and local design. Recently, she was announced as one of the international jury members for the 2020 Golden Pin Design Award. The Golden Pin Design Award is the longest-running international design award that celebrates products or projects created for Chinese-speaking communities.
Speaking via video conference, the creative director shares about the importance of Asian representation in the design scene, supporting the next generation of creative talent, and how becoming a parent has changed how she works for the better.
This article first appeared in The Peak.