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Hermès And The Art Of Stunning Window Displays

Mother nature forms the inspiration behind Hermes' latest whimsical window display. Plus, our past favourites found at the French luxury label’s Liat Towers store.

Many beautiful things come to mind when French luxury label Hermès is brought up. There’s the coveted Birkin and Kelly bags for example, or its Duc carriage with horse logo. Another noteworthy characteristic? Its prominent and eye-catching window displays that are akin to art installations.

The window displays, often whimsical, provocative, and sometimes dramatic is a way for the brand to champion artists and creatives by giving them an avenue to showcase their work. Don’t believe us? Just look at the latest window display on show at the brand’s Liat Towers store in Singapore.

The new work, Daydream Mirage, on show till August 5 is a playful display that uses corrugated cardboard to create fantastical plants that yield a dream-like environment. We asked its creator, French artist Lilian Daubisse more about the inspiration behind his piece with Hermè and also single out our other favourite showcases (we loved the dollhouse)  that have graced Hermès’ windows.

Images:  Edward Hendricks

Daydream Mirage by Lilian Daubisse

Tell us more about yourself and what inspires your art?

“I have always been interested in the artefacts of old civilisations. At the same time, I am also interested in the artistic production of current generations of designers. I regularly visit different museums such as the Musée des Arts Décoratifs in Paris where you can discover fashion and furniture designers. I also visit the Quai Branly Museum for inspiration.

I think that my creative style, or how I imagine that it may be seen or interpreted by others, is at the crossroads of different artistic fields. It is interesting for me to be working at the intersection of design, sculpture, fashion, installation and craft art. It’s the best place for me to nurture my creativity.”

Other displays we love:

Why the choice of cardboard as your medium?

“I began using corrugated cardboard when I was a student. I originally used this material to make models for artworks that I wanted to create. At some point, I began using the leftover pieces of cardboard to create small objects. My use of cardboard developed from there.

Throughout the years, I have been able to explore the use of cardboard and all the possibilities that it offers and have experimented with different techniques. I find the contrast and the paradox of using this industrial material to create handmade art both fascinating and stimulating.”

What is the idea and concept behind DayDream Mirage?

“With this installation, I wanted the viewer to be transported to an imaginary world, a world in which the surroundings are transformed during that brief moment before one slumbers into sleep, a moment where reality is altered.

The vegetation found in these windows — out of scale with reality, composed of forms and shapes that seem familiar but when combined with the textures and colours veer towards the fantastical — is the hidden side of this imaginary world.”

Read more on the next page.