Watch the first three Apple Watch TV commercials, titled ‘Up’, ‘Us’ and ‘Rise’. The messge is: you need the Apple Watch.
Rise – about getting your day going and a whole lot of reminders to get your day going.
Up – focuses on movements, sports and er, standing up
Us – about people connecting and socialising (and a lot of kissing)
Although for our money, this is still the best Apple ad in recent years: Robin Wiliams reciting his “What will your verse be?” speech for iPad Air.