If you are someone hooked onto food and artistic still life shots on Instagram, you might have stumbled upon the social media feed of Dionna Lee — more popularly known as @tofurier to her more than 53,000 followers. For those not familiar with her, however, here’s a quick introduction: Lee runs indie creative agency Studio Oooze with her husband Sean Ashley Gabriel. She’s multi-talented too and wears the hat of photographer, food stylist and set designer.
She is also the kind of image maker you should know if witty photos, conceptual sets, and Crayola hues are up your alley. Cue images of groceries styled in the grain of neo-classical paintings or fruits and vegetables rolling along playset slides. To get an idea of how this young creative gets works, we follow Lee for a day, starting with a morning at her Tiong Bahru home studio and ending with a visit to a nursery in Kranji where she mines for ideas for an upcoming shoot.