After the release of Black Is King (2020) and the visual album Lemondade (2016), we have all come to expect Beyonce to drop an epic visual feast/fashion-focused video every time.
Suffice to say, the short film teaser of her upcoming fourth collaboration with Adidas through her Ivy Park line did not disappoint.
The new release, titled Ivy Park Rodeo, revolves around the role of black cowboys in American Western culture – a topic that has been in the spotlight of late with stars like Lil Nas X, op-eds, and documentaries putting the attention on the impact of the community.
According to news reports, Queen Bey who hails from Houston, will fill the collection with a 58-piece apparel selection that includes denim pieces (obviously) and accessories like do-rags and bandanas. Sneaker-wise, designs will include a remake of the Ultraboost and a chunky variation of the Super Sleek.
The collection will be released for 24 hours on www.adidas.com on August 19 and available in stores globally from August 20.