Full disclosure: like any self-respecting tween who has the luxury of staging a sweet sixteen with MTV’s film crew present, taking the birthday celebrations to the next level is not an if, but a must. Though in our case, it’s because we’re raising the glass this April to a whopping 45 years. And like one of those parties, the agenda has been penciled in with fun, fab fashion, family and presents.
Tacked on to every 45th Anniversary April issue (out on newsstands today) is a drawstring backpack designed in collaboration with Hugo. Available in two colourways, the black version sports an interpretation of the German brand’s logo running vertically down both sides, while the red has it emblazoned down the centre. The bag style is a nod to Hugo‘s streetwise sensibilities, given the fuss-free design’s ties to sports and fashion in modern times. But as with version 2.0 of anything from app to accessory, Female x Hugo’s has been updated for extra mileage, and can be carried three ways: on the shoulders, slung like a crossbody, and held as a top handle. Our friends and family give us a demo, above.
Stay tuned for more 45th anniversary news.
Present your Female x Hugo bag at the Hugo Ion Orchard boutique to receive a $45 voucher. For a limited time only. Terms and conditions apply.