Say “Love Parade” and most will think of the Berlin rave. But for the folks at Gucci, that’s the name of its next blockbuster runway collection after Aria (which is currently in stores).

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Taking place on November 3 at 11am Singapore time, the show will be broadcast live from Hollywood – one of creative director Alessandro Michele‘s favourite spots in the world. To stay true to the parade theme, the event will be staged along the iconic Hollywood Boulevard.

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Gucci is also bringing its Changemakers program – the company’s inclusivity and diversity initiative – to Los Angeles. It will be providing donations to six ix non-profit organisations in the city to create impact in the areas of homelessness, mental health, and youth culture.