You can’t deny that Yung Raja’s got distinctive personal style. Ever since he burst onto the scene around 2018, this 27-year-old rapper has made a name for his colourful fits and love for ornate jewellery as much as he has for his infectious “Tanglish” rhymes (check out the fresh release ‘OK Dah’ featuring fellow rap artist Fariz Jabba and Malaysian artist Harvinth Skin) and stylish ’90s MTV-inspired music videos. In short, he is a maximalist whom one can count on to bring fun and individuality to whatever he does or wears, making him the perfect collaborator for our showcase of Rimowa’s cult crossbody bag named – wait for it – the Personal.
Debuted in 2020, the Personal is essentially the German luxury luggage maker’s signature grooved suitcase made hand-held size so it can be carried like a clutch or slung crossbody on the accompanying (and detachable) leather strap. Add a selection of webbed straps that are sold separately and can be used to further up the, well, personal factor and what you get is a truly novel unisex bag that’s both slick and utilitarian, and lives up to its name.
Watch the video above to see Singapore’s most fashionable rapper get personal with the Rimowa Personal in the latest episode of our ASMR video series.
Videography Phyllicia Wang Styling Damian Huang, assisted by Kalyse Hoo Direction & Video Editing Danessa Tong Grooming Sha Shamsi
LET’S GET PERSONAL WITH THESE CASES…
Personal aluminium and leather crossbody bag, $2,340, Rimowa
Personal aluminium and leather crossbody bag, $2,200, Rimowa
Personal polycarbonate and leather crossbody bag, $1,750, Rimowa
Personal polycarbonate and leather crossbody bag, $1,750, Rimowa
Personal aluminium and leather crossbody bag, $2,200, Rimowa
