You might have seen some of fashion’s most popular street style stars and influencers (cue Tamu McPherson, Linda Tol and co.) decked out in CHARLES & KEITH. You would also have heard of how the homegrown fashion brand supported buzzy London label Molly Goddard‘s Spring/Summer 2019 show with its footwear designs.

Flash forward to Fall/Winter 2019, the brand which has become a go-to for contemporary footwear, bags, and accessories, continues to up its fashion game and influencer cachet. Its latest campaign features top international models – Gen Z It girl, Hailey Bieber, and the baby-faced Chinese model Xiao Wen Ju. These two bankable faces have not only carved a successful career in fashion but have also amassed a considerable following on social media, with roughly 27 million followers between them. How’s that for influence?

Recognise them? In case you don’t, that’s Xiao Wen Ju and Hailey Bieber.

With this being the first time that CHARLES & KEITH is using globally recognised names in its campaign, just how did this A-list casting work out? Watch the campaign video to witness the fashion-forward duo channel their trademark cool and quirky personalities for the camera. Shot against the backdrop of a minimalist gallery-like set up, the supermodels look like art installations decked out in CHARLES & KEITH’s architectural pieces.

Cue flats with graphic block heels, structured miniature bags with an acetate chain strap, and an exaggerated trapeze-shaped granny purse – all grounded by neutral Fall-inspired colourways or a classic houndstooth print. Inspired by Bieber and Ju’s imitable sense of personal style, the versatile range is made for women who love fashion and are not afraid to experiment with it.

The campaign marks the first time CHARLES & KEITH is tapping on two globally known names to front its advertising.

Our Fall/Winter 2019 Picks