Attention Jennie Kim Stans. If you’ve been surviving on the Blackpink star’s vlogs of late –  have you seen her making Korean dumplings and touring a bakery? – there is now another must-see clip to add to your playlist.


The Coco Crush project is Jennie Kim’s second campaign for Chanel who fronted the Coco Neige skiwear collection campaign in September 2021.

The Chanel global ambassador‘s first fine jewellery campaign with the Maison has been unveiled – and alongside the official video and images, there is behind-the-scenes footage capturing the 25-year-old’s trip to Paris to film the project.

The campaign which also features models Adesuwa Aighewi, Giedre Dukauskaite, Cristiano Palmerini and Matthew Bel plays on the theme of memorable encounters.

In it, Kim is captured in gentle intimate moments while donning the quilted gold pieces from the collection, highlighting her own personal casual and relaxed approach to wearing jewellery.

Our next question is: what other campaigns from Chanel will we see this pop idol fronting?