cartier trinity

League of extraordinary gentlemen and women. Credit: Cartier

The latest scene from the desert is not something out of Dune, but rather a star-studded campaign from the creative minds at Cartier. The occasion: celebrating the centenary of its Trinity collection, which was inaugurated in 1924 when Cartier created its first ring with three intertwined bands in platinum, rose gold, and yellow gold.

cartier trinity

K-Pop queen Jisoo is one of the five stars featured in the centenary campaign of the Trinity collection by Cartier.

The French luxury maison has enlisted five modern pop culture icons – actor Paul Mescal, actress Yara Shahidi, K-pop stars Jackson Wang and Jisoo, and musician Labrinth – to appear in a campaign set in the sand plains. The concept aims to evoke the signature of Trinity jewellery: the three rings that move independently but harmoniously together. Set to a score by Labrinth, the campaign showcases the quintet bringing their voices together to reflect on the diversity of connections we establish.

The campaign complements the new updates that the house has given to the Trinity collection. To mark Trinity’s centennial, Cartier has launched two brand new iterations of this classic while also reissuing an XL Trinity bracelet from 2004 and introducing a new ring in an XL size.