After months of renovation work, Chanel has unveiled a refreshed look for its Chanel Watches and Fine Jewellery Boutique at Takashimaya Shopping Centre. The new digs (#01-04) now occupy a bigger space of 1,350 sq ft to showcase the house’s vast collection of timepieces, from the iconic J12 ceramic tickers to more exceptional horology designs such as the Mademoiselle Prive line. Designed by New York-based starchitect Peter Marino, the store also houses fine jewellery collections such as the well-loved Coco Crush series and one-of-a-kind high jewellery pieces.
Tweed-inspired carpeting and wallpaper pay homage to one of Chanel’s house codes.
The facade of the boutique is marked by gold panels as a nod to Gabrielle Chanel’s passion for collecting Coromandel screens in her legendary residence at 31 Rue Cambon in Paris. In fact, the store features subtle nods to the apartment, which is known for its gilded ornamentation and opulence. Clock the golden wallpaper, the tweed sofa and chairs in the lounge area and the tweed lamps and coffee tables by one of Marino’s favourite collaborators, Delos & Ubiedo. Marino also injected a sizeable amount of art into the space, including a commissioned painting by contemporary Korean artist Minjung Kim and the Volumetric Chair by New York-based design studio Voukenas Petrides.
The sculptural Volumetric Chair (far right) by New York-based design studio Voukenas Petrides adds a modern touch to the lounge area of the new Chanel Watches and Fine Jewellery Boutique at Takashimaya Shopping Centre.
The reference to Chanel’s apartment is most obvious in the private VIP salon – accessible via secret sliding doors. Here, the eye will be instantaneously drawn to the large panel of Coromandel screens which have features mythical Oriental motifs and are inlaid with mother-of-pearl. Now, there couldn’t be a better ambience to admire the watches and jewels, could there?