Why Chanel’s Première Is A Modern Watch Icon

by Noelle Loh  /   September 8, 2023

When a watch is audaciously designed to resemble a piece of jewellery, the question that will help answer just how modern it truly is is: How many ways are there to wear it? Together with Chanel, FEMALE shows off the versatility of the Première Édition Originale, a reissue of the maison’s first-ever timepiece, the Première, debuted in 1987.


Released last year, Chanel’s Première Édition Originale retains all the elements that set the original from 1987 so uniquely in between the worlds of fashion and watchmaking. There’s the black lacquered dial that’s kept clean save for two slim golden hands; the elegant octagonal face that references the stopper on a bottle of N°5; and its most distinctive feature: the supple leather-laced chain bracelet that echoes the strap of the brand’s iconic quilted handbags, allowing one to wear the watch fitted or loose. A graphic buckle clasp etched with the label’s logo completes the look. Appreciating all of this will only likely beget another question: How many Premières should one own?

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watch with leather, Chanel Watches & Fine Jewellery. Silk crepe dress, and metal earrings with strass, Chanel

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watches with leather (one worn around fingers on each hand), Chanel Watches & Fine Jewellery. Cashmere jacquard coat, Chanel

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watches with leather (one worn around fingers on each hand), Chanel Watches & Fine Jewellery. Cashmere jacquard coat, metal earrings with strass, metal necklace with leather, polyamide-blend tights and fabric slingbacks, Chanel

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watch with leather (on left arm), Chanel Watches & Fine Jewellery.Wool jersey top embellished with paillettes, alpaca-blend dress, metal earrings with strass, matching necklace, and polyamide-blend tights, Chanel

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watches with leather (two stacked on left arm and one on right arm), Chanel Watches & Fine Jewellery

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watches with leather (four stacked on right arm), Chanel Watches & Fine Jewellery. Fantasy wool tweed jacket, wool jersey top embellished with paillettes, sequinned charmeuse pants with jewelled buttons, metal earrings with strass, and matching necklace, Chanel

chanel premiere
Credit:Stefan Khoo

Première Édition Originale yellow gold-coated steel bracelet watches with leather (two combined to be worn as a choker), Chanel Watches & Fine Jewellery. Silk crepe dress, metal earrings with resin pearls, and tulle glove, Chanel

Coordination Noelle Loh Photography Stefan Khoo Videography Phyllicia Wang Video Editing Pang Jia Wei Styling Damian Huang, assisted by Danessa Tong & Kalyse Hoo Hair & Makeup Manisa Tan MODEL Nicole Liew/Basic Models

This article first appeared in the Sept 2023 Make It Work! Edition of FEMALE