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Watches & Jewellery

Singapore Jewellery Label Choo Yilin Makes Chic Jade Pieces For Modern Women

To mark National Day, Female turns the spotlight on one local brand every day in the month of August. Choo Yilin is making the old new again by putting a modern spin on jade.

choo yilin jewellery


The seven-year-old jewellery label by Choo Yilin (above), who started the brand because of her belief that jewellery has the power to tell deep and personal stories.

choo yilin jewellery

Why know it

It specialises in jade that is embellished with precious metals and gemstones, and has essentially turned what is typically associated with “aunties” into modern, statement pieces.

choo yilin jewellery

What’s new

To commemorate National Day, the brand has launched two collections, Shophouse and Peranakan Flower, which are deeply steeped in Singapore culture and heritage. Drawing on the pastel hues typically found in Peranakan shophouses, the Shophouse collection (above) sees the use of rose quartz, and light blue and light green chalcedonay gemstones picked for their delicate shades.

choo yilin jewellery

Intricate flower motifs, specifically those found on batik textiles, make up the Peranakan Flower collection (above). Pieces are dotted with various semi-precious stones like rhodolite garnet, pink amethyst, and white topaz.

choo yilin jewellery

Where to buy

At its new boutique (#02-23 Mandarin Gallery), or at its Joo Chiat shophouse (331 Joo Chiat Road) for bespoke pieces.


Like this? Check out local label State Property for minimalist jewellery pieces, and find hip, modern jewellery pieces at Chainless Brain.