Creativity and easy luxury are two things that have always been associated with Fossil. Now that the American lifestyle brand has launched the fourth generation of its Fossil Q smartwatch collection, you can also add life companion to that list.

Featuring a host of impressive features, at an irresistible price to boot, the watch is bent on being the Bonnie to your Clyde — or, more accurately, the Q to your James Bond — so that it can accompany you on all your adventures, be it on land or in the water.

Fossil Q Venture HR (40mm)

Equipped with WearOS by Google and the Qualcomm® Snapdragon Wear™ 2100 Platform, the new stainless steel Fossil Q Venture HR and Fossil Q Explorist HR come with three new key features. The first is Heart-Rate Tracking, which allows you to take a heart rate reading and keep track of heart rates across multiple types of workouts using Google Fit, through an exclusive-to-Fossil interface for easy reading. Then, there’s the Untethered GPS that works with Google Fit (or other third party fitness apps) to let you track your location and the distance you’ve logged, be it while on a walk, run, hike, bike ride, or more. Last but not least is the Swim-proof Functionality that enables you to track swim workouts before hopping into the shower without worrying about damaging your smartwatch. For this, you should probably switch to the durable, lightweight silicone straps which comes in a plethora of colours to choose from.

Even better? You can download music directly to the device through third party apps so that you can swim, run, hike and bike without having the weight of your phone on your body.

Fossil Q Explorist HR (45mm)

Another feature about this clever device that will get technophiles hot under the collar is the fact that just one hour of charging time is needed for it to last all day. And it features a unique design trait that allows you to customise its look—from dial (of which there are more than 36 exclusive designs) to strap.

The impressive level of personalisation that the new Fossil Q Venture HR and Fossil Q Explorist HR offer, coupled with technology that turns your wrist companion into a 360-degree lifestyle assistant, this is the smartwatch you want by your side at all times—something that brand ambassadors Mandy Moore and KJ Apa clearly agree with. Just watch the campaign videos below and see for yourself:

Singer and actress, Mandy Moore:

Musician and Riverdale star, KJ Apa:

This watch retails for SGD 469 – SGD 489. Fossil Q Gen 4 Smartwatches are available at all Fossil stores, selected department stores and on Zalora.

— Brought to you by Fossil —