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Watches & Jewellery

Gucci Is The Newest Kid On The Place Vendome Block And Debuts A High Jewellery Collection

Location: 16 Place Vendome

We all know that Gucci makes truly wicked and out-of-this-world costume jewellery and some of the coolest fine jewellery designs. But a high jewellery collection? Now that’s a coup that the Italian luxury label can say it’s got in the bag. The brand just announced the opening of an outpost at Place Vendome, the epicentre of jewellery-making in Paris. Located at 16 Place Vendome, the space will stock the brand’s debut high jewellery collection as well as its existing fine jewellery line.

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Vaulted dreams: Gucci’s new jewellery boutique at Place Vendome is distinguished by its ebony wood interiors.

The rarefied realm of high jewellery, which is known for its astronomical million dollar prices, one-of-a-kind pieces, and reputation as the jewellery world’s answer to haute couture, is often relegated to established jewellery houses like Boucheron and Chopard – who are all Gucci’s neighbours at Place Vendome now. Gucci’s growth and resonance among consumers under creative director Alessandro Michele is a reason why this transition is timely for this Kering brand (the luxury group also owns Boucheron). Creatively, Michele’s knack for that over-the-top aesthetic means this foray makes perfect sense too.

Counting 200 pieces, Gucci’s bumper high jewellery collection is admittedly ambitious for a brand branching out into this market for the first time. Dubbed Hortus Deliciarum (Latin for garden), the collection is a manifestation of Michele’s maximalist vision of a mythical garden. The pieces revolve around motifs like mythical bestiary and fauna.

The stones – some of which are personally sourced by Michele – are purposely mismatched and run the gamut in terms of colours like honey-hued imperial topaz, velvety green tourmaline, mandarin garnets, and yellow beryls. While the designs include pieces like diadems, a three-dimensional serpent engraved on top of a signet ring and an open bangle made with a head of a tiger and a tail of fish. In short, high jewellery fans who are seeking weird and wonderful creations now know where to go.

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