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Aurum’s designs are heavily inspired by the natural environment of Iceland.

Mention Iceland, and chances are that Bjork, the Northern Lights and the hard-to-pronounce names would be things that come to mind. But there is also an uncanny connection on how the island nation, whose population is 16 times smaller than Singapore’s, is responsible for some of the most ethereal works around – and the natural landscape of the country might have a thing to do with it.

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Gudbjorg Kristin Ingvarsdottir founded the brand in 1999.

Aurum, a jewellery label which started in 1999 in the capital Reykjavik, has become a household brand for its nature-inspired designs. Its founder, Gudbjorg Kristin Ingvarsdottir, is a trained goldsmith and jewellery designer who hails from a fishing town in the northwestern part of the country and taps on the environment around her – think salmon fins and reindeer hooves – as inspiration, creating some pretty unconventional designs in the process. The result? Sculptural and edgy pieces, with a sense of delicateness.

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Aurum’s avant-garde take on the salmon fish lands up in this open necklace design.

The salmon-inspired collection, for instance, is a whimsical and surrealist-style open necklace piece that seems to have more than a dozen silver tail fins strung together. Meanwhile, the Nanook collection (below), which takes its cue from from polar bears, features avant-garde pieces like a latticework ring and claw-shaped earrings that mimic the movement of the bears’ paws over ice.

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From left: Nanook sterling silver earrings, $249, matching ring, $232, and matching ring, $184

Every piece is handcrafted in sterling silver in Iceland – which means no two pieces are alike. Additionally, there’s also a premium Pure Aurum range that uses 18K gold, diamonds and precious gemstones. The brand makes its regional debut here at a pop-up on Level 3, Takashimaya D.S. from now till Tuesday, February 14.

 

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