also available at:
Watches & Jewellery

Olivia Burton's Dress Watches Are Pretty, Affordable And Super Chic

Recently acquired by horology powerhouse Movado for £60m (S$108m), the six-year-old British watch brand Olivia Burton is winning women over with its distinctly pretty and affordable timepieces. Founders Jemma Fennings and Lesa Bennett tells us how they’re redefining the “dress watch”.
olivia burton

Jemma Fennings (left) and Lesa Bennet

They Experiment Like Fashion Folks

“Experience (Bennett was a buyer for Asos, while Fennings was a buyer for Selfridges and Topshop) has allowed us to be really innovative. We’re not scared to push creative boundaries. We were the first fashion watch brand to put a 3-D motif inside a dial, and we pioneered moving motifs of miniature metallic bees inside glass cases with our Busy Bees series.”

Every Design Is Feminine And Sophisticated

“There was a real need for a beautiful and unique watch brand to enter the market when we started. The market was very much polarised by high-end luxury brands and low-end brands that lacked style. Women look for quality and beautiful design that will stand the test of time; something that’s going to work with their everyday look, while also making a statement.”

There’s A Classic Yet Trendy British Edge

olivia burton

Rustic blooms and nature are major inspirations, which extend to the interior decor of their London studio (above).

“We used to trawl antique markets and we’d come across really unusual vintage watches, but – given their age – they’d always start and stop. Our love for vintage and fashion is reflected heavily in our aesthetic. Florals and nature are a huge inspiration, and have become part of our signature style. All of our designs are brought to life at our studio in London – our in-house designers illustrate elements by hand, and the final artworks are created, then carefully printed onto the watch dials.”olivia burton