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Watches & Jewellery

Could This Omega Denim Watch Be The Next Hype Timepiece?

Judging from past experiences, every special edition that the Swiss watch brand creates is hype bait.

Watch aficionados would know that getting hold of a special design by Omega is like queuing up for a pair of hype sneakers. You snooze, you lose. Such has been the case with the Swiss brand’s special releases in the past. Cue the “#speedytuesday” Speedmaster that was sold exclusively on the brand’s Instagram page last year: That piece was snapped up totally in a mere four hours and 15 minutes.

Now the brand’s upcoming launch in October for a special edition of its Railmaster series is primed for the hype generation. The denim-inspired Railmaster has all the trappings of a highly sought-after design. There is its trendy blue jeans watch strap, a denim-inspired brushed dial and an overall vintage cachet. There’s also a steel version featuring a denim-brushed dial for those who prefer something more subdued.

Priced at $6,250, this upcoming launch is the latest push by Omega to shout out about this low-key collection which debuted in 1957 and celebrated its 60th-anniversary last year with a limited edition design as a must-have house icon. When the watch was created, it was marketed as the “blue collar” timepiece for technicians ad railroad workers who were bombarded by strong electromagnetic fields on a day-to-day basis.

Even if you’re not buying into the nostalgia, perhaps this nugget of information might appeal to the watch geeks: The new Calibre 8806 powering the ticker is 15 times more resistant than the original Railmaster models. Now that’s enough reason to have your name on the waitlist.