also available at:
Watches & Jewellery

See Photos: Edgy and Masculine-Inspired Wrist Candy & Fashionistas At Our TAG Heuer Event

What happens when TAG Heuer, Female and bi-annual luxury women’s watch title 24:7 throw a ladies night out? It involves a live art demonstration from one Female Collective member, an intimate session on how its macho and edgy timepieces are a perfect addition for the modern women and a preview of the brand’s best-selling Connected watch at the Ion Orchard boutique last Thursday. Imran Jalal shares the reasons that made it a great outing.

Loading...
#1: Amanda Ang painting Cara Delevingne on the spot
This Female Collective member not only deejays, she’s also a talented artist known in the art circle as An Everyday Muse for her illustrations. Ang showed off her chops with an on-the-spot painting of TAG Heuer poster girl Cara Delevingne which she completed in two hours. #2: Big watches make edgy classics
Just take the  Carrera Calibre 17 Automatic with its 41mm case diameter. The leather straps, chronograph display and vintage-tinged pushers are the hallmarks of a classic but give a sporty edge to your wardrobe. #3: Singapore women love TAG Heuer
While men are big fans of the brand in Western markets thanks to its sporty and macho DNA, women form the majority of buyers of TAG Heuer here, according to Amelia Sillard, the vice-president of TAG Heuer South East Asia. #4: Its Monaco makes a great addition to the wardrobe
So Steve McQueen made this model popular in his film Le Mans. But this square-faced design, like the Monaco Twenty Four 36 (above), makes a strong case for adding an oversized watch in your wardrobe. #4: Its Monaco makes a great addition to the wardrobe
Just ask Female editor Noelle Loh (see her with TAG Heuer’s Amelia Sillard), who donned one for the night with a strapless dress and a pearl necklace. #5: Our guests got a preview of the Connected watch
It may have sold out within three days after its Stateside debut last month. And it won’t be available here till next year. Still, our guests were the lucky few who got to see TAG Heuer’s first smartwatch that night. #5: Our guests got a preview of the Connected watch
Fellow Female Collective member Guan Min trying on the Connected. The beauty junkie, who sticks to an edgy all-black wardrobe most of the time, shows that a 46mm ticker can be an easy piece to pull off.   See: Guan Min’s makeup and skincare essentials #5: They also learnt first-hand about the Connected's features
Like how the watch screen never goes idle and blank but shows off the Carrera dial all the e even in rest mode. Our favourite feature: You can trade in the timepiece after two years and buy a mechanical watch in its place. Like this? Check out two new watch brands in Singapore.