Here’s how you attract both horology buffs and the arty crowd to an exhibition. Take 18 antique objects from a 261-year-old brand’s archive, then throw in the stunning images from well-known photojournalist Steve McCurry into the mix. That is exactly what Geneva brand Vacheron Constantin is doing with its Elegance in Motion exhibition which is all about the theme of time and travel.
Happening now to Sept 4 at the brand’s Ion Orchard boutique, the antique pieces explore Vacheron Constantin’s history in horology from making compact travelling clocks to its renowned Reference 222 which was created in 1977. Another highlight of the event is the brand’s contribution to the rise of sporty steel watches and its innovations to withstand water and magnetic forces.
Incidentally, the brand is launching its latest collection of the Overseas collection – which is inspired by the Reference 222 – at the boutique this month. The newest additions to these sporty watches include a World-Time model with 37 universal time zones for the avid traveler, as well as interchangeable straps that accompany each watch.
Even if watches are not your thing, the stunning images shot in 12 locations around the world by American photographer Steve McCurry will be worth the trip. McCurry’s raw and unfiltered images, which took him to exotic locales like the rock-cut churches in Lalibela, Ethiopia and Chefchaouen in Morocco will surely induce some serious wanderlust.