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Watches & Jewellery

Swatch Has Fun With Swiss Heritage in Gruezi All Watch Collection

Stereotypes are often bad. Swiss watch brand Swatch milks (pun totally intended) everything associated with the country into the Gruezi All! collection, launching on July 16, to one hoot of a collection.

Brands are celebrating all things Singapore with #SG50 merchandise, but in another timezone, Swatch is drumming up home pride in its typically irreverent way. Normally, stereotypes are bad, but the watch brand milks (pun totally intended) everything associated with the country into the six-piece Gruezi All! collection, launching on July 16, to light-hearted effect. See for yourself if you can recognise what its influences are here.

 

 

 

Die Glocke PU and leather watch, $99
The exuberant details and bell on this Gent model mirrors the decorations cattle adorn, during autumn festivals, when they descent from their summer pastures up in the mountains. Schoggi PU and silicone watch, $82
The only thing more famous than Swiss cheese? Swiss chocolates… Gornergrat PU and silicone watch, $82
All this Gent watch needs is a ski set to match the knitted sweater and beanie print. Swiss Around The Clock PU and silicone watch, $103
The New Gent Lacquered watch doesn’t get more patriotic than this. Moitie-Moitie PU and silicone watch, $99
A pot offondue. Gingham table mat. And skewers as watch hands. How cute is this rendition? Muuu stainless steel and cow hair watch, $230
This Irony Chrono timepiece is proof just how much the Swiss love their cows, cheese and milk. Say “muuu”.